For 20 years, conflict between the planning and process schools of strategy has shaped the debate on strategy creation. Here we argue that a scenario-based approach to strategic planning can serve as an innovative management tool in the field with the potential to overcome discrepancies between the two opposing schools of strategy. The scenario-based approach to strategic planning builds on the...

3 INTRODUCTION In this paper we describe the fourth-stage of our six-step scenario-based approach to strategic planning, the scenario building. Having completed the trend and uncertainty analysis using the 'Impact/Uncertainty Grid' tool in stage three, we will present in this paper how plausible scenarios can be created based on the identified key uncertainties using the 'Scenario Matrix' tool ...

This paper proposes a framework for using business and organizational scenario-planning techniques for regional strategic transportation-planning purposes. The paper provides a brief history of scenario planning as it emerged from business-strategic planning activities and gives an overview of its goals and limitations. The paper then reviews the context for scenario planning in regional transp...

Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...

This paper provides overviews of two major concepts and methodologies --Scenario Planning (SP) from Strategic Management and Real Options Analysis (ROA) from Finance. The paper draws on the KUU (Known, Unknown, and Unknowable) framework to demonstrate the commonalities and differences among these two approaches and calls for their synergistic use.

The Strategic and Competitive Information Systems m ini-track showcases promising, current work on the impact of information systems on business strategy and competitive performance. The m ini-track addresses both broad societal impacts of information technology as well as firm-level competitive implications. The papers within the m iuitrack use a variety of research methodologies, including fo...

Robust supplier selection problem, in a scenario-based approach has been proposed, when the demand and exchange rates are subject to uncertainties. First, a deterministic multi-objective mixed integer linear programming is developed; then, the robust counterpart of the proposed mixed integer linear programming is presented using the recent extension in robust optimization theory. We discuss dec...

This paper explores the use of scenario planning and the design of a knowledge-based system in strategic decision making, in the context of the European airline industry. Several innovative strategies were derived, as well as other key recommendations based on sound strategic reasoning, and participants testified to the effectiveness of the approach in stretching their thinking. The requirement...